The Songhees team wanted to create a strong, comprehensive brand guide to communicate their brands value to the market. They wanted it to reflect their Canadian roots, and be easily adaptable to the different pillars of their business.
This created a clean, modern look, while giving a nod to the Rocky Mountains, not far from the company's HQ. Each service branch then received its own two-tone colour scheme to help differentiate it while keeping a consistent brand image. This ties into the company's multi-colour logo, with each colour representing a different branch.
We delivered a clean, modern brand design for the Songhees team and received strong positive feedback from their leadership team.
